Thursday, January 26, 2012

When did this become hotter than this?

Hi all :)

As body size and shape have been discussed a lot online for the last moths I felt the need to share this with you.

I've seen lots of people posting this photo on facebook and twitter. This week I was reading an article called "Feminism and Fashion"  from Appearance & Identity: Fashioning the Body in Postmodernity by L. Negrin I found something really interesting. As known over the last centuries feminists have been arguing the way women are suppose to dress to satisfy others, shaping their body with underwear such as corsets, bras and underskirts. When the fashion changed and women were allowed to dress as "they" desired, paralleled to the increasingly pressure to look good from the fashion and cosmetics industry this is what happened :

Feminists such as Orbach, Chernin, Baker and Coward also drew attention to the new pressures brought to bear on women by the advert of body-shaping techniques such as plastic surgery, diet, and exercise. While female dress became less restrictive, this did not indicate that it had become more liberate since there were now more effective ways of molding the body in accordance with the ideas of feminine beauty. These new techniques for fashioning the female body operated in an insidious way. For though women were now encouraged to participate in exercise and to eat wisely ostensibly to improve their health and fitness, the real reason d´etre for these activities was to attain the body shape deemed desirable by patriarchal society - a body shape which was becoming increasingly thinner. This new ideal, as Coward pointed out was really that the prepubescent female. What made such a figure attractive was that it symbolized a sexuality that was not yet aware of itself. The adolescent girl was someone who possessed erotic allure without, however, being in command of her sexual desires. The desirability of this ideal was reinforced by the use of young adolescent girls as fashion models, made up to look as thought they were adults. (L. Negrin, p 37,  2008)

As you can see on the photo above Marilyn, Elizabeth and Shirley are all wearing bathing suits that shape their bodies while the other women are wearing small bikinis, so obviously the pressure to shape the body to be what "feminine" is today, is a lot more.
Personally I think all of the women above are really attractive because they all share one thing: confidence! 
so is it really the body size and shape that matters the most ?

I hope you enjoyed reading this, as I think this is really interesting. 
( and I think I just found my essay topic ! )

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