I just got this member sent home yesterday :) now I have 20% discount to Make up Store every day ! - Now I just have to apply for a discount at MAC's.
I know at least one of my friend would do a lot of things to own one of these cards ;)
Feminists such as Orbach, Chernin, Baker and Coward also drew attention to the new pressures brought to bear on women by the advert of body-shaping techniques such as plastic surgery, diet, and exercise. While female dress became less restrictive, this did not indicate that it had become more liberate since there were now more effective ways of molding the body in accordance with the ideas of feminine beauty. These new techniques for fashioning the female body operated in an insidious way. For though women were now encouraged to participate in exercise and to eat wisely ostensibly to improve their health and fitness, the real reason d´etre for these activities was to attain the body shape deemed desirable by patriarchal society - a body shape which was becoming increasingly thinner. This new ideal, as Coward pointed out was really that the prepubescent female. What made such a figure attractive was that it symbolized a sexuality that was not yet aware of itself. The adolescent girl was someone who possessed erotic allure without, however, being in command of her sexual desires. The desirability of this ideal was reinforced by the use of young adolescent girls as fashion models, made up to look as thought they were adults. (L. Negrin, p 37, 2008)
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